Ride Forward came about as a tag line for me while I was going through a branding process, it stuck. Its origin comes from a philosophy I adopted long ago from my adventure racing days of always moving forward, which we took quite literally for days on end, but was something I also brought into my everyday life.
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Applying the always moving forward philosophy to not only sport but with relationships, business and my own physical and mental potential was something I learned and valued as it kept these things growing positively - moving forward!
The ride part of Ride Forward, well, is simply my passion - riding bicycles! Combining the two words was natural.
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Biketender's vision was created out of JayP's love for logistics, planning, and passion for cycling.
After many years of riding and racing, earning ‘legend’ status as an “athlete” and having consulted, guided and educated as a “mentor and ambassador” to sport brands, I now want to pay all that forward. Offering events in my backyard which was born from advocacy.
I have acquired quite a few hats.
Ride Forward is now a platform for the most rewarding part, which is sharing and educating through all I have learned and my experiences.
Ride Forward is a way of life
and a to pay it forward.
Experience
